Hey guys, this is the first post that isn’t related to Tom Selleck! I know, I know–wtf, amirite? Truth is, sometimes it’s easier to come up with posts for that blog, as making up bullshit is pretty much a cake walk. But no matter–I have some cosmetic goodness to talk about.
I forget exactly how I heard about e.l.f. cosmetics, but a few years ago, I stumbled upon this brand and have been hooked ever since. e.l.f. (short for eyes lips face) is a godsend in this time of economic upheaval, when just buying gas to fill up your damn car costs you your first-born kid and maybe a limb or two. Cosmetics are priced at just a dollar, with a “studio” line priced at three. And things like eyeshadow pallets and special skincare/makeup combos are generally five dollars and up. Here’s the best part: even though these are cheap products cost-wise, they are anything but quality-wise. I have two eyeshadow quads I’ve been happily using for years, as well as two sets of eyeliners I’ve worn to pieces. In fact, out of all the e.l.f. products I’ve tried, there were only two I didn’t care for: the Shimmering Facial Whip (highlighter) and the liquid eyeliner. Both had funky smells and application, but since each was a dollar, I wasn’t out a lot. Which is another good thing about the price point: it allows you try out different types of makeup for dirt cheap. If you like it, you can invest in a more expensive product, but if not, you’re only out one to three dollars. It’s a win-win. Boo-ya.
When I found myself in need of some more eyeliner and concealer, I immediately went to Target to hit up its e.l.f. section (both Target and Walmart carry e.l.f. products, although Target’s is more extensive). I bought the Cover Everything Concealer and Zit Zapper duo ($3), the cream eyeliner in black ($3) and a smoky eyeshadow palette ($3). These products did not disappoint.
For the longest time, I never wore concealer simply because I didn’t know how to use it in conjunction with foundation. But after peeping some makeup tutorials on YouTube, I decided to give it a go and snapped up the concealer and zit zapper duo. The product really does conceal everything, and after layering foundation on top, my blemishes and the dark circles under my eyes are definitely less noticeable. And the zit zapper actually doesn’t do a bad job for a cheapie spot treatment. I’ve been able to squelch a few pimples before the bastards have gotten a chance to fully form.
I was equally happy with the cream eyeliner and the eyeshadow palette. The eyeliner came with its own angled brush, which made it easy to apply, and every time I’ve used it, it has stayed put (I put it on last, over my eyeshadow). The eyeshadow does tend to go on light, but it’s easy to layer, and the colors are pretty. And used with eyeshadow primer, it doesn’t go anywhere, either.
All in all, it was a pretty solid beauty cache. I do wish this brand was around when I started to dip my toes in the world of makeup as a teen, but what can ya do? At least it’s around now so I can experiment and enhance my makeup collection as an adult without breaking the bank. I’m happy with that.
*I’m not affiliated with e.l.f., nor was I compensated for this post. I just love this ish. All opinions are my own.