I’ll cut right to the chase: your website needs content. Yes, it does. Don’t argue with me. Think about it: your website plays a vital role in your business. It essentially communicates with clients what you do and how you can help them. So why stop adding content once you get everything built out and published online? It doesn’t make sense! On the homepage of my website, I mention that great content can attract visitors and keep them engaged, as well as help your organic search results on Google. It’s true! Don’t believe me? Keep reading.
Content establishes a relationship with your target audience.
Suppose I met up with you in person for coffee. After a pleasant chat over some lattes (I’m a good time!), I declared you a friend and never contacted you again. That’s not a friendship, is it? Of course not! Friendship, or any other type of relationship, requires effort. What you put in is what you get out. In my example, I put in no effort, so it’s implied all I got was a few minutes spent in pleasant conversation over coffee.
The same goes for your website. Constantly adding fresh content, either by a blog or by some other means, helps build a relationship with your audience. Writing articles on issues in your particular line of work helps build your credibility. It positions you as a thought-leader and builds trust that you’re an expert who knows what he or she is doing, and that they can trust you to meet their needs. Bonus – if you’re a writer, they serve as live samples of your writing, as Bamidele Onibalusi over at Writers In Charge points out. It takes time, but eventually, you will start seeing all of that hard work pay off as you’ll land clients who read one (or more) of your pieces and knew they could trust you with their business.
Otherwise, you’re just that “friend” who they met once and never saw again. And that doesn’t help them or your business.
It boosts SEO.
What the heck is SEO? SEO stands for search engine optimization, and it’s just a fancy way to describe an activity that ensures your website pops up high on the list of search results whenever somebody types a query in Google. In a nutshell, it works like this: Google has robots that constantly crawl the web, looking for sites with content it considers relevant and authoritative to display in its search results. The more content you provide, the more your website will get crawled, increasing your chances of being displayed on the first page of the search results. This can be done in two ways: making your content easy to link to and shareable, and by using key words and phrases relevant to what the site is offering.
Need an example? Let’s say you are a personal trainer in the Miami area who specializes in training only women. If somebody types a search query into Google along the lines of, “personal trainer female miami,” your website is likely to pop up on that first page of results – if you have quality content that utilizes those key words and phrases. Or if your content has been linked back to on other sites and shared. Google is happy when it finds good content and wants to share it with its users. Make Google happy.
Obviously, creating good content on a consistent basis takes a lot of time and effort. Many business owners just don’t have the capacity to write and promote that much, because, well – they’re too busy running their business and serving clients. That’s where I come in! Creating web content is my speciality, and I want to help you grow your business. I will leverage my passion for writing with what I learned in the advertising trenches to create content that is professional, polished, and tailored to your business needs. Contact me for a free assessment, and see what I can do!